At The Elite London we respect your right to privacy online and understand that you want to keep control of your personal information. That’s why we are committed to protecting any information you share with us.
We will never sell, distribute or intentionally make your personal information public and have implemented appropriate technical and organisational security measures to protect the data you share with us from loss and preserve its security and confidentiality. All your interactions with our website are protected by strong 256-bit encryption and we aim to collect the minimum of personal information needed to provide an effective service.
We collect and process information about you only where we have legal bases for doing so. This legal bases will depend on the individual services you use and how you use them. Additional information is provided below but in general terms we will only collect and use your information where:
In cases where you have consented to our use of your personal information for a specific purpose you have the right to change your mind at any time. Where we are using your information because we have a legitimate interest to do so, you have the right to object to that use, but in some cases this may mean your are no longer able to access our services.
Like most businesses we rely on a number of third-party providers to support our day-to-day operations, for example in areas such as online file storage and email delivery. We may also hire third parties to operate, maintain or improve our website and other digital services. Some of these service providers will by necessity have access to or be directly involved in processing or storing a subset of the personal information you share with us.
All our third-party data processors have been carefully chosen as service suppliers who also practice responsible data handling. We believe that each has in place appropriate protections to ensure the security of the data we store or process with them and have clear policies for how they treat that data. But if in doubt you should review their individual Privacy Policies.
Amazon Web Services (file storage): https://aws.amazon.com/compliance/data-privacy-faq/
Google (Website analytics): https://support.google.com/analytics/answer/6004245?hl=en
HeartInternet (Hosting & email services): https://www.heartinternet.uk/terms/heart-internet-privacy-statement
Netcore (Email delivery): https://netcorecloud.com/privacy-policy/
PayPal (Online payment processing): https://www.paypal.com/uk/webapps/mpp/ua/privacy-full
The Pixel Parlour (Digital services development & Support): https://www.pixelparlour.co.uk/about/privacy-and-cookies/
Before using or sharing your information with third parties in ways not described here or previously authorised by you, we will provide you with notice and an opportunity to control the further use or disclosure of your personal information.
Under certain circumstances we will transfer your information outside of the European Economic Area. We will only do this with your informed consent, when it is necessary to perform a contract we have with you or where the receiving organisation has adequate safeguards in place – for example certification under the EU-US Privacy Shield framework.
Our website is hosted in the UK in a data centre managed by Heart Internet. When you visit our website or access one of the files stored on our web server information about this request will be automatically stored in our log files to provide usage statistics, enable security features and aid technical troubleshooting. This is on the legal basis of legitimate commercial interests. In these cases your IP address at the time acts as a unique identifier and is stored along with information about your operating system, browser version and the pages/files you access. These logs are retained on the server for up to 30 days, after which they are automatically deleted. Heart Internet will also record a similar set of data for the purposes of data management and security. This data is retained by them for up to 3 months.
Like most businesses we use Google Analytics to help understand how our website is being discovered and interacted with and we use this information to help improve the experience for our visitors and make decisions about future development. Google Analytics presents us with aggregate information about the geographic location, device types and operating systems used by our website visitors, but not in a way that personally identifies you. Additionally Google will record your computer’s IP address and set a number of temporary cookies in your browser to help distinguish you as an individual visitor as you move around our site. In the interests of limiting the amount of data Google collects via our site we are using Google’s standard Analytics implementation and have not enabled any additional advertising features, such as remarketing tags which would tie your usage of our site in with your broader browsing habits. Any user-level data that is associated with Analytics’ cookies are retained for up to 26 months from your last activity on our site, after which it is automatically deleted from Analytics’ servers.
Our website and emails contain a number of links to third party sites. It is important to be aware that these external sites are governed by their own privacy policies and we do not accept any responsibility or liability for these policies. The inclusion of a link to an external source should not be understood to be an endorsement of that website, it’s owners or their products/services. Always check the individual privacy policies of these external sites before you submit any personal data through them.
Cookies are temporary files stored in your web browser by a website to help track usage and enable services that rely on a persistent identity. You can control which cookies you accept and remove them at any time by adjusting your browser settings or using the tools provided by this site, but it is important to be aware that some cookies are essential and our website may not function as expected without them.
These cookies are strictly necessary to provide you with services available through our websites and to use some of its features. But you can still block or delete them by changing your browser preferences.
These cookies are used to enhance the performance and functionality of our websites. They are non-essential but without them certain functionality may become unavailable.
Analytics and customisation cookies
These cookies collect information to help us understand how our website is being used or customise it in order to enhance your experience.
These cookies are used to make advertising messages more relevant to you and your interests.
Our email marketing solution is self-hosted so when you subscribe to our newsletter the email address, name and any other details submitted are only seen by us. Our email marketing platform is hosted in the UK in a data centre managed by Heart Internet.
To help ensure that only those who really consent to receiving our emails are signed-up we use a double opt-in process where a confirmation email will be sent to the email address supplied with a link to click. Only after clicking that link will you be opted-in to receive our emails. At this point we will also collect your IP address, which along with a timestamp helps provide our evidence of consent should we need to provide this to the regulator.
By default we will retain your data in our marketing system for as long as you choose to stay subscribed or such time as we consider your account to be in-active (ie. you are no longer opening or engaging with our emails). You can update your details or opt-out of our emails at any time using the ‘Unsubscribe’ or ‘Email Preferences’ links found at the bottom of every marketing email we send. If you unsubscribe we will retain your email address for the purposes of a suppression list to ensure that no further marketing messages can be sent unless you actively choose to opt-in again.
When you book tickets through our website we collect a number of pieces of information at checkout. Your name and email address are used to uniquely identify your order and provide us with a point of contact for any follow-up communication such as sending you an electronic receipt. We also collect your IP address and billing address to facilitate payment processing and meet our obligations to maintain appropriate financial records. For example we need to know the country of origin of all transactions for calculating VAT. This information is retained for up to 36 months after which is erased.
We use PayPal as an online payment processor for ticket sales, so when you make a purchase through our website some of the information you submit is sent to them to allow your payment to processed. PayPal is committed to handling your personal data securely and will not reveal your financial information to any third party except with your express permission or if required to do so by a court order or other legal process. You can read the full in their privacy statement here: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full. Please be aware that PayPal may transfer information relating to your transaction outside the European Economic Area, but in such cases they are committed to protecting it with adequate safeguards.
To help us better understand our audience we also request some basic demographic information as part of the registration process, including Gender, Year of Birth and your UK County. This information is used in aggregate for the legitimate business interest of creating a broad profile of our audience. Gender information is additional used to help us correctly address any communications with you. Year of Birth is used to help ensure that only adults over 16 years of age are booking through the website – the event is open to all ages but we don’t want to collect or process the person information of anyone under 17 years of age. And UK County details are used as part of our environmental impact assessment to estimate visitor travel miles.
All the information you submit at checkout is transmitted securely via an encrypted https connection and the information we receive from these transactions is just that needed to process or support your order. That includes your name, email address, billing address and contact phone number, but does not include any sensitive financial information such as credit card numbers or bank account details. We will retain this information, along with the details of your purchase, for 3 years as part of our financial records. Your name and email address will also be used to provide follow-up information relating to your purchase.
When you reserve a landing slot online to fly in to The Elite London we collect a number of pieces of personal information. Your aircraft registration is used to uniquely identify your slot reservation and your email address provides us with a point of contact for any follow-up communication, such as sending you a registration confirmation.
All other information is collected to provide the airfield with what they require to register your arrival. This includes your name, aircraft make/model/class, contact phone number and departure airfield. This information is made available to Wycombe Air Park shortly before the date of the show for use only in relation to your slot booking.
All the information you submit during registration is transmitted securely via an encrypted https connection and appropriate security measures are in place to ensure that access to the data is limited to just those persons who require it.
The full detail of slot bookings are held for up to 12 months post-show after which the data is stripped of any personally identifiable details and the original copies deleted.
Our website is not intended for use by children under the age of 16 years and we will not knowingly collect or use the personal data of children under 16 years. If you are under the age of 16 years, please do not provide any personal data, even if prompted to do so.
When you send us an email, either to one of the addresses displayed on our website or an an individual member of staff, we will collect your email address and any other information you provide within your email.
Microsoft are our email service provider so any emails you send us will be stored on their servers. Therefore your email and any associated personal data may be transferred outside of the European Economic Area to servers located in the USA. Microsoft’s certification under the EU-US Privacy Shield Framework commits it to maintaining appropriate safeguards for international data transfers. You can learn more here: https://privacy.microsoft.com/en-GB/privacystatement
The information you provide will only be processed in relation to the purpose of your correspondence with us. We have no fixed retention period for email correspondence, but we are committed to only storing your data for no longer than is necessary to serve our legitimate interests of record keeping or to perform a contract we have entered into with you.
The General Data Protection Regulation (2018) gives you the right to know what person data we hold, to have it updated if it is inaccurate or removed entirely if you no longer consent to our use of it. We will endeavour to respond to any such requests within one month confirming receipt and outlining what follow-up actions will be taken and when.
The Elite Luxury Events
Attn. Data Protection Officer
Palmers Barn, Station Road
6 April 2020 – Email marketing information updated to reflect changes in how marketing data is captured and hosted.
12 February 2019 – Information added about the extra demographic data collected when buying tickets through the website. Plus details about what information is collected when reserving a landing slot and who it is shared with.